What now is Sustainable Fashion Matterz began one year ago, during the Berlin Fashion Week in January 2017. Before I got started with the portraits I had no Idea how far sustainable fashion had come, and that there actually are already so many solutions to fast fashion for consumers to choose from.
One year later, it seems sustainable fashion has exploded all over Berlin’s Fashion Week! It is no longer just the Green Showroom & Ethical Fashion Show exhibiting sustainable brands, but in fact most trade shows now have their own section for sustainable brands.
Panorama premiered XOOM as their new sustainable clothing section. SEEK, which is part of PREMIUM, is secretly establishing itself as a trade show to visit for sustainable brands like Noumenon, Cossac, Mud Jeans, Eco Alf or Veja. Then there is Selvedge Run, established in 2015, which looks for sustainability in their exhibiting brands, and has a listing of criteria for this, but there are no clear guidelines which must be fulfilled: “each brand will be able to relate to one or more of the points”. In my opinion relate should be replaced with fulfil, because relate means as much as likes the idea of. Still they get a thumbs up for putting an emphasis on products which are intended to go beyond trend due to timeless designs, and exceptional high quality, something SEEK is still tiptoeing around (at least officially).
Oh, but it’s not only the shows and fairs who are striving towards a more sustainable fashion industry, the Swedish embassy hosted a conference about sustainable textile/fibre innovations and the Dutch embassy teamed up with inspired and proudly presented the up and coming sustainable brands from the Netherlands.
