What is the one thing you learned about your customers since you have started COSSAC?
My customers care about being conscious but it is actually not their number one priority. I know some people could criticise me for saying that but I am just being realistic. It is true that they ask about the fabrics and where the things are made from but only if the garment looks good to them. If a dress looks like a bag of potatoes they will not buy it. No matter how sustainable the dress is…
Should we educate people more about the terrible impact of fast fashion?
Many people told me sustainable fashion brands make them feel like someone is telling them that they are bad people. That is not the right way of educating consumers. When they shop at a fast fashion store nobody is shaming them, so as designers we have to make sure to deliver the same experience as well. If you want to dress people you can’t tell them off. One of my best stockist is based in London and they don’t specialise in sustainable fashion. But guess what? They usually tell me people first like the design of my clothe and then realise that my products are sustainable. People have to make peace with the current fashion situation and just decide to be part of the change.
Speaking of people who decided to be part of the change, can you share some of your favorite sustainable fashion blogs for us to follow?
Yes, check out Eco Warrior Princess/@ecowarriorprincess, Kunstkinder mag/@kunstkinder_mag, Fashion Me Green/@gretaeagan, and Lissome/@thelissome.
