This means, we should be aware when a brand launches and communicates a new symbolic product, campaign, or service but is not backed by substantive action.…
Month: June 2026
If denim is the anchor of a great wardrobe, then wide-leg jeans are the shape doing all the heavy lifting right now. While denim itself might…
I’ve been wearing barefoot shoes, or also called minimal shoes, every day now for a month, and that was not the plan. You could call me…
by Karry Schwettmann When you have joined or followed the news about a #BlackLivesMatter protest in your city, you might have seen this statement on a…
WORDS Kirsty Thatcher PUBLISHED Wed, 3 Jun 2026 – 7:21 am CHANEL has announced it will bring its Resort 2027 collection to Sydney, marking a major moment for…
Now, according to the Transformation & Communication-/Action Alignment framework, the guiding question here is:What does New Balance do to transform the system (internally & externally) and…
Making a donation to NGOs as a signal of their support for Black communities is an appropriate move but the question then is if it is…
What do you get when you mix a scarf and a statement jacket? Fashion’s latest outerwear obsession: the funnel neck jacket. Characterised by a high, structured…
To approach the question, it’s helpful to understand the sustainability background of both Emma Watson as an individual and Kering as a corporation. First, Watson not only…
by Karry Schwettmann “Levi’s Launches Its Most Sustainable Jeans Ever”When the company that invented one of our favorite pieces of clothing says it launched “its most…