When Son de Flor was founded it was not their intention to be a sustainable label, only later as questions came up and the topic became popular did they realize that they in fact were approaching their work with what we understand as a sustainable mindset today. As Vaida put it, they were walking the talk – only they hadn’t been talking about it. The designs are inspired by the dress which Vaida’s mother wore each year for Christmas ever since she and her sister could remember, and they asked themselves “Why no one makes such dresses anymore?”. So it was made. Only today this dress is not thought to only be worn on occasion, but to become your everyday companion. Here are their sustainability standards:
