Together with Tainá Guedes, founder of Food Art Week, Lydia Maurer, founder of PHYLYDA, Camila Soares, executive media producer, we created a campaign in 2019 on the topic of fashion & food waste. We call all brands to use Black Friday to sell off their old collections, sample pieces or products with small flaws which they are not able to sell otherwise. This way we save fashion from being wasted and brands can still attract customers to their shops without devaluing their current collections, or selling at a price which they cannot afford.
We collaborated with the mindful brands PHYLYDA, Toino Abel, This is Her and Julia Leifert. If you are interested in participating in future campaigns of ours let us know here.
