What is the single major no-go in your business practice?
If I had to name one major no-go only, I would say that I never work with producers, and suppliers that exploit people or animals. Thats it!
How do you choose your suppliers?
I choose my suppliers by doing extended research about them. It is absolutely time consuming but also absolutely necessary. To go through the process I go to trade shows and really ask questions about the production. One more important thing to me is also to commit myself to visiting the manufacture not once but many times.
How did you come up with the idea of the upcycled coats?
The upcycled coats story is a pretty original one. We were looking for some type of garments that could be upcycled into clothings but could not find something really interesting. After some research we stumbled upon a post on an e-commerce platform that caught our attention. It was featuring a sofa company that went banckrupt and as a consequence was selling out all their non used fabrics stock. We found the pattern and the material really compelling and decided to buy some of the supply, but still had no idea what we would create out of it. The result ended up being a collection of coats!
What do you want to achieve through the creation of your brand?
My goal is to see vegan and ethical fashion clothing become almost mainstream and not a taboo anymore. As an example, we don’t intensively promote on the fact that our brand is vegan because we think it should be the norm. It would be amazing to be part of a Fashion industry where we do not have to say anymore that the clothes are vegan. On a business side, we see ourselves expand in more countries and have our own store someday.
