How has blogging about sustainable fashion changed the way you think about it?
I often find it crazy that for years I’ve been part of this machinery creating desires and letting me spend a huge portion of my income on them. Although my study path included topics like marketing and advertising I didn’t really ask any questions or wonder where a society that is based on blind consumerism would end. It’s hard to see people chasing this ideal of being and looking perfect, having toned bodies and always wearing the latest trends while the whole thing isn’t that much about what we wear but about our wish to be accepted by others – and it’s pretty mean that companies exploit this elementary desire. This hasn’t only changed my view on fashion but also on other topics like food, travelling, living and even on working.
Do you think that one person can have an impact?
Yes! One person can change a lot – I’ve changed a lot during the last two years only because people in my environment saw what I was doing and listened to what I had to say. Although this has lead to a lot of discussions with peers, we were at least talking about sustainability and what is going wrong. Even if you’re not on the same page with somebody, it’s crucial to address such issues. You might not believe it at first but most people will think about a conversation like this again and will reflect on their habits.
How often do you go shopping (and where)?
I don’t really go shopping anymore. Before I buy something I put quite some research into a purchase. I have a list of things that I want to have in my closet and just try to stick to this – right now I buy about one new piece per month. I do sometimes visit online shops or stores without a buying intent – but then only to get to know their assortment.
How do you think the fashion industry will change in the next five years?
I think sustainable business practices will become more normal, also because legislation might be adjusted – I hope that this doesn’t mean that we will pay less attention to the things that can be still improved and let brands get away with greenwashing. Although fair fashion might play a bigger role in the future, cheap clothing stores will still have a lot of customers – so there will be plenty to do for us.
What can everybody do to make a difference in the fashion industry?
Free yourself from what you have been taught, question your buying behaviour and talk to others about the issues you see in the fashion industry. Make it clear to yourself that you fund big companies with each and every purchase. Find alternatives – they might not be as obvious as high street chains but they are there and will be thankful if you chose them.
