How does the story of a piece influence customers interest in making a purchase?
Some people are very interested in the story of the products, some people just want to buy something they find beautiful. But I think both are totally fine. I am always happy if people like our products, regardless of the context or story. I take it as a compliment. But of course I like it as well if people are as nerdy as I am about the fun facts of every products and its producer.
What are your predictions for the future of sustainable fashion?
Wow, this is a big question: I am not very optimistic about changing the fashion scene through just providing better alternatives. I do think, this is important, but I also think that we don’t have 30-50 years until fair fashion becomes mainstream. Too many lives of people in developing countries depend on it. I think this is were our government has to step in and put pressure on either the government of the producing countries to take better care of labor standards or make it possible that companies can be sued in Germany if they act like they do for negligence.
Least words? Something I did not ask and you would like to share?
Leave every place better than you found it <3
