When it comes to activewear, few brands have achieved the cult status of Lululemon. Founded in 1998 in Vancouver, this powerhouse revolutionised the way we think about fitness apparel, blending technical performance with everyday wearability. Known for its buttery-soft Align leggings and innovative fabrics like Everlux, Lululemon continues to set the benchmark for style and function.
But the world of activewear is brimming with contenders carving their own lanes. From sustainability-driven Girlfriend Collective to the street-style and celebrity appeal of Alo Yoga, these brands are redefining what it means to dress for movement. Here’s a roundup of the 12 best activewear making waves today.
1. Alo Yoga
Best for: Yoga and Pilateswear
Where to shop: In person at Chatswood Chase, or online
If you heard us cheering in May 2026, it was because Alo Yoga finally became available on Australian shores. Known for luxe, versatile activewear, Alo combines high-performance fabrics with a focus on mindfulness and yoga culture. With fans like Kendall Jenner, Jake Shane, Hailey Bieber, it’s where streetwear meets the studio.
2. Adanola
Best for: Activewear that can pass as streetwear
Where to shop: David Jones or online
Dubbed “the ultimate uniform for every day,” Adanola crafts minimalist, versatile activewear that doubles as streetwear. Loved for its effortless style, the brand is a go-to for chic basics like oversized tees and seamless sets.
3. Lorna Jane
Best for: Outfits for every kind of exercise
Where to shop: Boutiques across Australia, or online
Australian brand Lorna Jane has been pioneering the activewear space since 1989, but gone are the days when their range was exclusively 3/4 leggings and slogan singlets. They’re still, however, in the business of designing pieces that blend function with feminine flair.
4. Girlfriend Collective
Best for: Form-fitting styles in simple, block colours
Where to shop: Online via Farfetch, or direct from Girlfriend Collective
Sustainability meets style at Girlfriend Collective, with each piece made from recycled materials like water bottles and fishing nets. The brand champions inclusivity with a diverse size range (XXS – 6XL), and campaigns celebrating every body.
5. Outdoor Voices
Best for: Technical apparel for outdoor activities
Where to shop: Online only
“Doing Things” is the mantra of Outdoor Voices, a brand redefining activewear for recreation and everyday movement. Known for its color-blocked leggings and playful energy, it’s perfect for breaking a sweat or grabbing a coffee.
6. Skims
Best for: Body-sculpting activewear in neutral hues
Where to shop: Net-a-Porter, David Jones, and online
Kim Kardashian’s Skims takes activewear to new heights with sculpting designs that fuse comfort and contouring. From buttery-soft fabrics to inclusive sizing, it’s redefining functionality and fit in the athleisure game. We’re also a big fan of the Skims x Nike range.
7. P.E. Nation
Best for: Retro-inspired designs
Where to shop: Boutiques across Australia and online
Australian-born P.E. Nation blends streetwear aesthetics with high-performance activewear. Known for bold color-blocking and retro vibes, it’s a favourite for workouts and off-duty looks alike.
8. AJE ATHLETICA
Best for: Pieces that work from studio to street
Where to shop: Boutiques across Australia and online
AJE ATHLETICA, the activewear offshoot of Australian label Aje, fuses high-fashion design with technical performance. Its pieces are crafted from 70% sustainable materials, delivering style and substance for every move.
9. Nagnata
Best for: Woollen designs
Where to shop: Boutiques across Australia and online
Australian label Nagnata champions mindful movement with its luxe, eco-friendly knitwear. Seamlessly blending fashion and functionality, their genderless collections emphasize sustainability and timeless design.
10. New Balance
Best for: Activewear designed for performance
Where to shop: Boutiques across Australia, The Iconic, and online
New Balance redefines athletic heritage with its iconic sneakers and forward-thinking apparel. Bridging performance and lifestyle, the brand’s recent collaborations have catapulted it into the fashion spotlight.
11. adidas
Best for: Instantly-recognisable styles
Where to shop: Boutiques across Australia, The Iconic, and online
A global powerhouse, adidas is synonymous with innovation and style in sportswear. From Ultraboost sneakers to timeless tracksuits, the brand continues to dominate both athletics and streetwear culture.
12. Champion
Best for: Nailing the retro athleisure trend
Where to shop: The Iconic, David Jones, and online
An icon since 1919, Champion set the standard for athletic basics with its reverse-weave sweatshirts and hoodies. Beloved by athletes and streetwear enthusiasts alike, it’s a timeless blend of comfort and cool.
Looking for more sporty brands? Check out our list of 31 cult favourite activewear brands to add to your list.
