In partnership with Witchery.
There are few better ways to understand someone’s personal style than to step inside their world. So, to celebrate the arrival of the Elsa Hosk Edit for Witchery, RUSSH did just that – bringing together a group of creative minds for an intimate lunch, inspired by the model’s distinct approach to fashion and design.
The setting was Alchemy in Sydney’s Bronte, a three-storey residence overlooking the ocean. With its concrete architecture softened by warm, Scandinavian and Japanese-influenced interiors, the space felt particularly fitting for Hosk, who not only hails from Sweden, but whose eye for design extends well beyond her wardrobe.
At the centre of the occasion was, of course, the Elsa Hosk Edit, a curation of 25 pieces from Witchery, selected in collaboration with Hosk herself. As anyone familiar with her personal style will know, Hosk has a knack for making even the simplest pieces feel interesting. And so too, did our guest list. Among them, Ploy Rida, Hanna Junevah, Janitha Perera and Mana Mackay all interpreted the pieces with their own flair. After all, the edit was designed not as a prescriptive wardrobe but as a starting point for women to interpret themselves. As Hosk recently told RUSSH, “I hope they don’t wear it exactly the way I would!”
“I hope they don’t wear it exactly the way I would!”
The sun was shining over Sydney as guests gathered for a fittingly summery lunch, sipping House of Arras Brut Elite on arrival before sitting down to a menu of vegetable crudités, watermelon and fennel salad, fresh fish and panna cotta – paired with wines from Marchand and Burch. The table reflected the collection’s gentle palette, with Maison Balzac pieces adding to the setting.
Then, Witchery’s General Manager of Marketing Jennifer Petropoulos offered a glimpse behind the collaboration, sharing how Hosk’s instinctive approach to dressing made her a natural fit for the heritage brand.
It’s an approach that you can feel throughout the edit, and in how our guests put together their looks for the day. Wardrobe foundations sit alongside more fashion-forward pieces, balancing feminine with masculine, polished with undone. After all, this is collection that’s intended to be mixed, reworked and worn according to whoever happens to be wearing it.
And around the table at Alchemy, that idea came to life; the same pieces took on entirely different personalities, from one guest to the next. Perhaps that’s proof that Elsa was right: the best way to wear her edit is entirely your own.
