This means, we should be aware when a brand launches and communicates a new symbolic product, campaign, or service but is not backed by substantive action.…
Browsing: Fashion
I’ve been wearing barefoot shoes, or also called minimal shoes, every day now for a month, and that was not the plan. You could call me…
by Karry Schwettmann When you have joined or followed the news about a #BlackLivesMatter protest in your city, you might have seen this statement on a…
Now, according to the Transformation & Communication-/Action Alignment framework, the guiding question here is:What does New Balance do to transform the system (internally & externally) and…
Making a donation to NGOs as a signal of their support for Black communities is an appropriate move but the question then is if it is…
To approach the question, it’s helpful to understand the sustainability background of both Emma Watson as an individual and Kering as a corporation. First, Watson not only…
by Karry Schwettmann “Levi’s Launches Its Most Sustainable Jeans Ever”When the company that invented one of our favorite pieces of clothing says it launched “its most…
The case for cotton seems even tougher. While it is the goal to source 100% responsible cotton, Timberland’s current status of the second quarter is 59%.…
Ironically, while brands are under huge pressure to align their products with customers’ expectations, they succumb to colorwashing as a practice that in fact opposes customers’…
Cherie: What is something people always assume about you which is not true?Karina: Some people assumed that I could not afford buying clothes in usual shops,…