Think of French fashion, and certain names come to mind immediately: Jane Birkin with a basket bag slung over her arm, Françoise Hardy in a perfectly tailored jacket, Caroline de Maigret in men’s shirting and slept-in hair. It’s a way of dressing that has long been mythologised, and for good reason.
Thankfully for us, today, that same spirit lives on through a new generation of French fashion brands. From big names to emerging designers, a legion of labels are prioritising cut, fabric and easy wearing over logos or trend cycles, for pieces that ooze that French je ne sais quoi.
Below, we’re rounding up the French labels we return to time and again. From the perfect oversized blazer, to jeans you’ll want to wear again and again, these are clothes you’ll actually reach for, season after season.
1. Sézane
The unofficial uniform of the modern Parisienne. Sézane does vintage-inspired staples with a romantic twist: their embroidered blouses, knitted cardigans, capris and sundresses are instantly recognisable. Sustainability is also central to the brand, which makes each piece feel even better to wear.
Where to buy: Sézane is available to shop directly through the website.
2. Ami Paris
This brand was founded on that nonchalant cool French people seem to be born with. Ami, designed by Alexandre Mattiussi, blends masculine and feminine in a way that many have tried (and failed) to emulate — perfect for borrowed-from-the-boys styling.
Where to buy: You can shop online directly through Ami, Net-A-Porter and Farfetch, and both online and in-store at Incu and David Jones.
3. Rouje
We’ve long been trying to emulate the style of Jeanne Damas, so when she founded Rouje, it was like our prayers were answered. The brand captures the spirit of the effortlessly cool Parisienne (i.e., Damas herself), via red lips, vintage denim, and je ne sais quoi. If you’re in Paris, it’s worth making a stop at their new store-meets-cafe.
Where to buy: While there are stores in new York and France, Australians can shop Rouje via the website.
4. Courrèges
Under the eye of Nicolas Di Felice, Courrèges has reemerged as one of Paris’s coolest labels (against some aforementioned tough competition). The overarching attitude is cool, clean, and now.
Where to buy: You can shop Courrèges online direct from their website, or via Net-A-Porter and SSENSE.
5. A.P.C.
A.P.C. is our go-to for well-cut jeans, simple knits, and those simple, staple pieces you’ll wear for years without ever growing tired of. It’s effortless, in the most literal sense.
Where to buy: A.P.C has physical stores in Sydney and Melbourne, or you can shop online via the website, Incu, David Jones, and SSENSE.
6. Marine Serre
For occasions that call for something a little more, look no further. Marine Serre fuses sporty elements, streetwear, and couture with upcycled materials and an unmistakable crescent moon motif. No notes.
Where to buy: You can shop direct through the Marine Serre website, or online and in-store via Incu and Parlour X.
7. Musier Paris
Musier Paris relaunched early in 2026 after a brief hiatus and, somehow, its new iteration is even better than the last. Founded by French influencer Anne-Laure Mais, scrolling the Musier Paris website feels how we imagine stepping into our dream wardrobe would. The pieces are feminine without being fussy, perfect for days spent gallivanting through Paris.
Where to buy: Musier Paris is available to shop directly through their website.
8. Claudie Pierlot
A mainstay of accessible French elegance, Claudie Pierlot delivers polished silhouettes with playful, preppy undertones. Think Peter Pan collars, bow details, and cropped jackets in the most sumptuous suede.
Where to buy: Claudie Pierlot is available to shop direct through the website, plus Farfetch and The Outnet.
9. Sandro Paris
Championing elevated basics, Sandro has built its reputation on wardrobe staples that are both cool and classic. With plenty of stockists throughout Australia, it’s little wonder we keep coming back to their blazers, knit dresses, and leather jackets.
Where to buy: Sandro Paris is available to shop directly through the website, plus via THE ICONIC, David Jones, and The Outnet.
10. Maje
Maje is for those who want to feel put-together without being overdressed. Their collections blend structure with softness, featuring sharp coats, floaty dresses, and perfectly cut denim. The result is a modern, wearable wardrobe with a subtle edge.
Where to buy: Maje has stores across Australia, or you can shop directly online.
11. Le Tanneur
A heritage leather house brimming French charm, Le Tanneur has been specialising in timeless, functional leather goods since 1898. Each piece champions clean lines, quality craftsmanship, and just the right amount of structure. The ultimate finishing touch to any outfit.
Where to buy: You can shop direct through the website.
12. Miaou
A brand that finds its roots in France and yet is inspired by the unique air of the Californian coastline. Matching sets, corsets, and hyper femme moments play with sporty lines, textures and tones. It’s a brand for those who prefer to stand out rather than blend in.
Where to buy: Miaou is available directly on its website. It’s also sold on Revolve, SSENSE and Incu.
13. Alfie Paris
Alfie Paris more of an IYKYK brand, but that’s rapidly changing as the world catches on to just how cool it is. Shrunken blazers, satin midi skirts, and sheer blouses are among the styles we’re coveting.
Where to buy: Alfie Paris is available directly on its website. It’s also sold on FWRD, DotShop, Moda Operandi, and Grace (which also has a store in Melbourne).=
