In partnership with Prada Beauty.
Prada’s colour story can be traced back to 1913, when the first Milanese boutique was opened by Galleria Vittorio Emanuel II. In the late 70s, Miuccia Prada came into the fold, transforming Prada into a global House revered for its forward-thinking vision of femininity, subverted use of colour and geometric patterns. Prada as a brand is known for sumptuous textures, classic tailoring, clever layering and an ever-evolving but always provocative palette.
This level of detail has also been translated to Prada Beauty. The House has long been known for its fragrance offering, as well as previous skincare collections, but Prada Beauty as it currently stands was launched in 2023. The initial lineup included matte lipsticks, eyeshadow palettes and a foundation directly inspired by the archive. The eyeshadow quads – featuring weird but wonderful colour combinations like cobalt blue and burgundy, or moss green and taupe – are all pulled from in-house textile references. The original matte lipstick formulation is also inspired by the blurry lip look as seen on the first-ever ready-to-wear runway from 1988. Since, there’s been the introduction of skincare, eyeliners, additional lip colours and textures, as well as the most recent addition, Prada Touch.
Prada Touch is a cream-to-powder multi-use blush formula. The innovative texture melts into the skin, with buildable pigment that can be dialled up or down in terms of intensity. The packaging is just as meaningful: housed in a pale pink Prada triangle (a well-established House motif or ‘symbole’), the format fits neatly in the palm of your hand. The weighty compact ‘click’ and stackable element also affords a fun sense of beauty ASMR. Part makeup, part accessory.
Available in eight shades, ranging from soft pink to rich mauve, the product can be used across multiple features: the cheeks of course, but also the lips and eyes. Because of it’s creamy consistency, application is effortless, but the powdery dry down translates to impressive longevity. Prada Touch – proof you really can have it all.
The formula itself is enhanced only by the campaign, fronted by model Bella Hadid. Hadid represents the Prada Beauty muse: a woman that’s confident, expressive, individual and self-assured. She’s unafraid to be her authentic self, embracing the quirks and eccentricities that make her unique.
Hadid has a long-standing relationship with the House of Prada: she’s walked in numerous runway shows – most notably the Autumn Winter 2026 runway in Milan that consisted of just 15 models who walked multiple times, shedding a layer for each, revealing an entirely new outfit underneath.
As part of her appointment, Hadid noted she was, “unbelievably touched and honoured to be a part of the Prada family, thank you for your trust Mrs. Prada, RAF, Prada Beauty team, and everyone involved.”
The new chapter is one of depth and meaning: Prada have always afforded a means for women to express themselves in a way that feels versatile, instinctive and true. Prada Touch blush delivers on its promise of tactile colour – a makeup ritual that’s just as much about the look and feel as it is the experience. Every detail is considered: the skin feel, the finish, the texture, the presentation… Blush is fundamentally fun, youthful and fresh. There’s no one better placed to represent this than Hadid. An inspiring model, founder and entrepreneur, she’s always been the embodiment of non-conformity and contradictions, oscillating between vulnerability and strength throughout much of her career.
Prada Touch is makeup, but it’s also a gesture – a beauty moment that celebrates experimental elegance (even if just a touch).
Prada Touch
Images: Supplied.
