To me, there is two very important aspects, combined in didyouever.de: Its courage and the open end: many texts that you can read today always lead to a conclusion: like “but in the end, it will all be okay” – so it seems that many magazines, blogs and so on feel the responsibility to talk about a topic that scares – just to lead up to a gentle conclusion, to avoid that the reader may be irritated or left sad or scared. But life’s not like that and especially not when you’re right in that situation. Sometimes you just need to accept that going through something is hard. So didyouever.de is asking DID YOU EVER ? Without giving a conclusion. It may, but it doesn’t have to. For me it’s courage if a friend doesn’t bring out quotes like “don’t worry, it will all be okay”. It will be, of course, but sometimes it helps so much more to say: “this is real shit” and if feels so more like honesty. So I would say: more open ends in writing, thinking, talking, please.
“Every person you meet has a story to tell” – a thought which means a lot to you, how does this fit in with your work at Kleiderei?
It’s great your asking because it actually fits perfectly, not directly in our concept but in starting a business which is totally new to the world and to yourself. Being open minded is the number one thing, because there are no rules to play by. We try to listen to every customer, designer or just person and their ideas to KLEIDEREI. And this is why I try to remember the sentence, because sometimes it’s not easy to not think “you have no idea”. But perhaps the person does have an idea. Or a great idea. You never know. And you can’t tell by their age, their looks or interest in fashion. So that’s why my credo is: EVERY person has a story to tell.
What are your predictions for the future of fashion?
I strongly believe that big fast fashion players and brands have to rethink their morals in business because through the transparency of the internet people are asking so many more questions. It started with nutrition but it will go on to fashion, people want to know where the things they consume come from and if they do any harm. Yet there is a long way to go and every single person should try to find a way for themselves to take over responsibility. For our planet, for other humans, for ourselves and especially for our kids.
Anything I forgot to ask that you would like to share?
Non merci & your questions were great !
