You design one Dress yourself each season – why only one design?
This has been incidental so far. Each season there is something we miss in the ready-to-wear sustainable collections that we would like to have. So we go and ask a local designer to have a go at it and usually then produce the style in more colors. We are planning to expand this further so hopefully there will be more in the future!
Who are your customers?
Our customers are sophisticated people with open minds and hearts. Working for them is what I love most about my job. At the moment, our customers are mostly women, but that is also changing as we expand our mens’ section.
What personal experiences have you had that have made you care about your impact?
Well certainly I have seen enough on my travels that made me care. Visiting places like Uzbekistan with its devastated land and enslaved people I think would change anyone’s perception of the fashion business. It is often enough to open ourselves to information, read up a little bit or at least use common sense when shopping. Less is often more!
What is your favourite part about working with sustainable fashion designers?
I love meeting them at fashion fairs, hearing their stories and seeing them grow over the seasons. And obviously reporting great sales to them!
