This season the hosts of NEONYT’s PreePeek welcomed many new bloggers into their format. How PrePeek works? Bloggers have a selection of sustainable pieces to choose from, and create their own sustainable outfit combinations to shoot with professional photographers. The content is then available for brands and bloggers to use for their social media, and blog posts. #WINWIN.
The PrePeek format also includes many panel discussions and talks all around the sustainable fashion community and relevant topics. This year I had the pleasure to take part in a panel sponsored by Collabary where we discussed the importance of sustainable fashion and how we can use our digital media voices to make a difference. Kim/Kim Goes Eco, our moderator reminded us that weather you have 30 or 3 million followers you have an influence and a responsibility with what you share on social media. On that note we were also quite happy to hear that the reach of our panel and the guests in to room summed up to 3.4 million! Sophie van Daniels, a straight up fashion blogger, spoke about how she incorporates sustainable behaviour into her wardrobe, by aiming towards a minimalistic style, repairing her clothes and also swoping clothes with friends. On that note, let’s be honest: if you can elongate the life of something you or a friend already have, that is always more sustainable than buying a new piece from a sustainable brand. Holly Rose/Leotie Lovely who works exclusively with ethical and sustainable companies impressed us with her extensive knowledge about the textile industry.
