The above-shown, tested design and further feedback from the usability tests that has not been considered yet, is now passed on to a UI/UX agency. The company is going to do a UX audit and finalize our atomic design system and the designs for all screens of the native uptraded app.
2.
Get 2000 users on the current uptraded prototype
Currently, we are still in the first major MVP test (MVP to be found under www.uptraded.app). The most important functions of the swipe & match system are already available. During the Creative Matterz Fund project phase we were able to motivate further 250 users to test the uptraded web app. In total, the upraded MVP is being tested by 2,007 users, i.e. we were able to reach our ambitious project goal.
Furthermore, the following key figures could be achieved:
How did the Creative Matterz Fund help you realize your project?
Financial support. Feedback on marketing ideas – how to reach 2,000 users & feedback on our app design.
Who were your mentors?
Cherie Birkner (she/her)
Kim Gerlach (she/her)
Alexandra Gheorghe (she/her)
What learnings did you have?
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Ask for help
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IG marketing (e.g. Reels have a better reach, pay attention to wording – profile description)
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Collaboration: Working together with people from the creative industry is super helpful to generate ideas and get feedback to design questions
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Diversity of thought: especially as a startup different ideas and opinions are greatly helpful
What is your vision for the future?
Our vision is “to make fashion sustainable together, by creating the world’s biggest collaborative closet”.
We are envisioning a world with more win-win-win situations. For us win-win-win means:
Two individuals make each other happy and the environment benefits as well.
We want to create a transaction model, where we reduce the drawbacks for society and the environment to a minimum. The world needs to be shown that there are alternatives to the way things are done right now.
We want to give people the feeling of making someone else happy.
We want to bring people together and strengthen communities.
We want to prove that sustainability is possible without tradeoffs.
We want to establish exchange transactions as an exciting alternative.
We want to celebrate fashion.
How can one best support you?
Try our app and give us feedback! We are really thankful for all the feedback and input we can get! If you like it invite your friends 😉
COMMUNITY AWARD
View all projects and vote for your top three to win a further total of €1000 in support of their work.
UPDATE: We can congratulate Uptraded for winning 1st place in the Community Award!
