Jacquemus is synonymous with summer. Creative Director Simon Porte Jacquemus is known for his uncanny ability to capture its feeling. Just this week, he showed the ‘Le Bonheur’ Spring 2027 ready to wear collection in Corsica – a French island just north of Sardinia.
Models wandered down a rocky path to a backdrop of craggy cliffs, crunchy grass and yellow immortelle flowers. There was plenty of sheer fabric, relaxed tailoring , fringing, texture and a Mediterranean colour palette. There was also the beauty look: raw skin with a sunburnt finish and very subtle sweat-shine by artist Lauren Parsons. The height of summer skin was also – allegedly – a first look at the highly anticipated Jacquemus Beauty line. It was announced the house would be extending into beauty back in 2021. Initially it was discussed as a joint venture with beauty conglomerate PUIG, however we now know that a minority stake will be owned by L’Oréal.
According to WWD, the beauty line will launch around the same time as the collection, and while the show was not a direct indication, it’s still cohesive with the brand’s continuous connection to the magic of long, languid summers.
Everything we know about the Jacquemus beauty launch date, below:
When is Jacquemus Beauty launching?
WWD confirmed Jacquemus Beauty will be launching in the first half of 2027, in line with the launch of the Le Bonheur collection. Exact dates to be confirmed.
Do we know what the beauty line will look like?
As of right now, it’s confirmed the first launch will be a fragrance, which makes sense. No word on the vibe or notes yet, but if I was making an educated guess I’d assume the perfume will be bright, warm, maybe salty? Alternatively it could be full of creamy flowers, musk, dry woods? Time will tell.
There’s no confirmation on what else will roll out, but according to CEO Sarah Benady as per WWD, the team is “dedicating a lot of energy” into the launch. If the Le Bonheur show was any indication, we might see blush, bronzer, skin tints, gloss, tanning gels, lip tint?
Will Jacquemus Beauty be available in Australia?
We don’t know if and when the beauty line will be available in Australia, but given it’s a joint venture with L’Oréal, we assume that it will be distributed globally, including Australia. We’ll update you when we have concrete details.
Images: @bensunmakeup
