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    Home»Fashion»GREENWASHING ALERT | H&M is NOT the Most Transparent Brand! — Sustainable Fashion Matterz
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    GREENWASHING ALERT | H&M is NOT the Most Transparent Brand! — Sustainable Fashion Matterz

    AllisonHalertBy AllisonHalertJune 6, 2026No Comments2 Mins Read
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    Sorry H&M you are NOT the worlds most transparent brand.

    Yes you have the highest transparency score in the Fashion Revolution Transparency Index, and YES we see that you are making an effort and this should be acknowledged, because we need to start somewhere right? You are the most transparent of the 250 largest fashion brands, scoring 73% of the 250 possible points. In school grades that would be a C. It’s not a remarkable score.

    ✅ But then who is the most transparent brand? Well this are the ones who can tell us who made our clothes. Some examples from our network: @dawndenim @ethletic @trigemafashion @meybodywear @mudjeans @melawear

    🖼 The photo you chose is also quite symbolic – we only see one hand. Who’s shadow is that? Who are those working in the shadows making the clothes for your so fresh and clean seeming stores? Are they reaching for help right now?

    ❓Can you please start to prioritize the well being of your employees (yes the makers are your extended employees) over the wealth of your shareholders?

    💴 Oh yes that’s right Stefan Persson your biggest shareholder has a net worth of 💲14.9 Billion (source: Forbes). What is he doing with his money to provide healthcare, food and clean drinking water to his hidden employees? And who are they? Why don’t you show us how they are doing now?

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