Is the current situation affecting your rental business?
Actually, yes. Luckily, our subscription customers are very loyal – no one paused or cancelled their subscription. But acquiring new one-time or subscription customers became very difficult or impossible. And I totally understand that dinner parties are postponed and events cancelled. And I think in uncertain times you value ownership much higher than in flourishing times.
Therefore, we started to sell some of our beautiful Vintage outfits, which have not been possible before. But the RE-NT promise stays, every garment has its RE-NT ID included, which gives customers the possibility to return an item, whenever it’s broken or they do not like it anymore. We will repair or recycle it.
And now you started to sell upcycled face masks. Can you tell a bit about this project?
Yes, we wanted to do something, to contribute in any way and masks are scarce and important. So we started an upcycling project together with young, independent fashion designers and design students to create facemasks out of our old garments and leftover material. All masks are handmade in Berlin and for each sale, we donate 5 € to doctors without borders.
The masks are quite individual and some are unique ones. Do you have favourite pieces from this collection?
Yes, I really like the model ‘Karl’ designed by the student Hannah Gross. It’s very playful with the long white band but it’s very light cotton, so great for these warm days.
