If economy is consumer focused, than it is our focus that makes the demand on the market. It is us, not asking #Whomademyclothes.
I want to think economy differently. If we see the trash we produce as a resource, we open up to many possibilities of recycling, upcycling and second hand. It leaves space for creativity and individuality. Thinking in bigger scales and developing an actual interested about what we wear connects us around the globe. Transparency is not the answer, it is the start of thinking differently. And that is what Fashion Revolution is to me. it It is about connecting “them” with “us”. Them, being those suffering from the our western consumer focused economy, being able to be heard and valued for their work.
Every single post on social media with #Whomademyslothes touches me deeply, because I know how important this is. Fashion Revolution is not just a hashtag, it is hundreds of thousands of people who are taking action to fight for human rights.
What should I do? Ask brands who produce fairly so I help promote them, or should I focus on asking the ones who have not answered? Who should we be putting the spotlight on?
Both! There is no limit on using the hashtag #Whomademyclothes. To introduce ethical values on the market is a difficult economical task, but the small sustainable labels show, that it’s possible. Some brands master this fantastically, like ECOALF creating an entirely new infrastructure, same as Blue Ben, who has been able to force the industry to do things differently by creating new fibers. These brands are great in answering #Imadeyourclothes and can be learned from, attention, which I think is needed.
Nevertheless #Whomademyclothes is a hashtag, which is able to bring a very complex global industry back to a simple question everyone should consider. Especially the ones who have been working in a way that give the impression that they don’t care who made the clothes, fibers, yarn, accessories,… but concentrating on selling. As I started with Carina, I want to end with Carina and her quote: Stop Talking, Start Asking … everyone!
