Modus Instarsia is a textile company producing yarn from soft dog fur, gathered together by a huge network of dog owners who either give the lable their combed out dog hairs for them to process into their own production OR to have their own yarn made from their beloved dogs fur.
Did you know that an estimate of 470 million dogs kept as pets worldwide[1]? Most owners regularly brush their pets hair and throw it in the bin. Uuuuuhhh WHAT, wait stop: Isn’t that a total waste of valuable resources?? Qui! And that’s why they are now raising money for the production with this -> crowdfunding campaign <-. Rewards are a selection of DIY knit projects, ready-to-wear beanies, scarfs, pillows… and for those of us who run upscale a fashion labels there is even an exclusive brand partnership for your H/W 21 collection up for grabs. That’s hot!*
*Literally! Because remember chiengora is up to 80% warmer than regular wool 😉
